Creative Strategy
Blood Oath
Our Oath As a Creative Strategy Agency
We’re so dedicated to our role as a cornerstone of indie creative strategy that we’ve put it in blood. As a life-force-level promise to our craft, our blood oath signifies that when it comes to providing creative direction services, we’ve chosen biology over bionics.
Our pledge is that, in this fast-paced, quantity-over-quality, generative-ideas-on-command future that the world is hurtling towards, we vow to take a different route. By rejecting genericism in creative strategy and embracing outside-the-box thinking, we’ve wholly committed ourselves to ideas made by humans.
Our Creative Direction Services
Our creative direction services include everything a brand needs to get noticed. We treat ideas as valuable currency towards a real-world outcome, and provide New Zealand businesses with a creative strategy to get there. That might include brand strategy and identity work, campaign ideation and concepting, right through to art direction and content production. While every business deserves its own unique something, and we treat it accordingly, our one guaranteed constant is that our creative direction services are never boring.
Once we have a clear creative strategy, we can supplement your vision with design, branding, and filming services.
Thinking Outside The Creative Strategy Box
We pride ourselves on creative strategy that grabs attention and exceeds expectations. From Auckland’s straight to the heart free taxi service, to making New Zealand the best place in the world to have Herpes, our creative direction has a track record of wowing, provoking, and sometimes shocking the community
If our work has caught your eye, or you’ve got a unique concept you need help fleshing out, reach out to our team. We’d love to take your creative strategy to the next level.
FAQs
Do you offer creative strategy services globally or just in New Zealand?
While we’re based in Auckland, New Zealand, we can provide creative strategy services across the world, and pride ourselves on understanding the local flavour of each business we work with.
What does a creative direction agency do?
A good creative direction agency provides concepts and a practical direction to help a business reach its goal. While that goal is often brand awareness or revenue, we’re open to shaping our direction around whatever you need the work to achieve.
What’s included in creative direction services?
Our creative direction services vary depending on what you want to get out of them, but we can offer branding and design direction, campaign and ad ideation, art direction, content production, and more.
Do you have any awards for your creative strategy?
A few. We’ve picked up Agency of the Year (AXIS Awards 2026), #1 Agency in the Pacific Region (Cannes Lions 2025), and a Global Grand Effie (2025), along with multiple Effies, D&AD pencils, and Cannes Lions for our work.