A anthropological study of New Zealand, one biscuit at a time.
Griffin's
Life Needs A Biscuit
Every hour of every day, someone, somewhere in Aotearoa New Zealand eats a Griffin’s biscuit. We wanted to find them.
24 hours in 24 films. A series of micro-documentaries painting a portrait of a day in the life of New Zealand—opening a new chapter for the country’s most beloved biscuit brand.
